How to use social media effectively: Getting the content right

Over the last few months, digital platforms have helped us stay connected on both a personal and professional level more than ever. Throughout the How to use social media efficiently events strand we will be exploring how you can best use these platforms to share and promote your work and grow your audience.

Speaking to experts, we will looking at tips and tricks around maximising your professional online brand. Looking at how to navigate each platform to showcase your work with online platforms to be able to get it seen, develop your career, find job prospects and grow connections with collaborators.

In this session, Eri Jackson from That Lot, will discuss how to produce social content for broadcasters and film campaigns, tips on working with talent and creating Original social formats.

That Lot is a platform-first social creative agency and work with the BBC, Channel 4, Fox and Have I Got News for You and more.



Director, Writer, Associate Creative Director; The Lot

Eri Jackson

Working over a decade as a writer/performer in radio, TV and live comedy, her credits include The Russell Howard Show, Stewart Lee’s Alternative Comedy Vehicle and SKY Atlantic’s Common Ground. Eri then joined That Lot to script social content for C4 and Have I Got News For You’s Twitter feed.


She then went on to manage the film arm of the company, directing the social campaign for Stan & Ollie and the BAFTA nominated The Death of Stalin. She now oversees Original formats for Prime Video’s social channels.

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