Audience Analytics: Collecting the Data You Need
Mon 14 Apr
|Online Webinar, via Zoom
It’s a requirement to know the future audience for the film or TV project you’re pitching. Buyers and commissioners want to know that you’re creating something audiences will connect and engage with. How exactly do you collect this information? This session will walk through how to gather analytics.
Time & Location
14 Apr 2025, 18:30 – 19:30 BST
Online Webinar, via Zoom
About the Event
It’s a requirement to know the future audience for the film or TV project you’re pitching. Buyers and commissioners want to know that you’re creating something audiences will connect and engage with. How exactly do you collect this information? This session will walk through how to gather analytics on individual projects like yours.
This is part two of a workshop series and will be facilitated by Brough Johnson, Co-founder of Narrative Muse, a company that specialises in audience analysis for today's viewers. This is an opportunity for writers, directors, and producers like yourselves to be more equipped with the information you need to enhance your credibility.
There will be an opportunity to ask Brough questions during the last 15 minutes of the session.
**Please note: This workshop is Part Two of Two. Brough will be hosting Part One (The Art of the Pitch: Gaining the Buyer’s Attention) on Monda…