Demystifying Digital: Bridging the Gap Between TV and Digital

As the worlds of traditional TV and the new vanguard of content creators continue to merge and blur, this 101 session looks to uncover the key things that everyone in TV needs to know about working in, and with, digital.

Television trailblazer Sam Lawrence, co-founder of Media MDs will be in conversation with digital powerhouse Becky Gardner, Head of Originals at LADbible, and will reveal the most important practical, creative and financial advice you need to bridge the gap between the traditional TV industry and growing digital landscape.

Whether you’re looking to understand how storytelling and production work in the new creator economy – from allocating budget and monetization, to speed of turnaround and idea generation – or how best to futureproof your role and shift your mindset to a new way of working, this session pulls back the curtain on entering and thriving in digital.