GenAI in Productions: Powering Creativity with Legal Smarts

Join media lawyer and AI expert Kelsey Farish as she discusses how generative AI can be a powerful tool for content creation and audience engagement, while emphasising the critical need for human oversight. Drawing from insights shared at this year's Locarno International Film Festival, Kelsey will highlight the importance of collaboration between creatives, commercial partners, and legal teams when integrating AI into media projects. 

This online session will provide WFTV members with the opportunity to ask questions and share their own experiences, fostering a collaborative discussion on the future of AI in the film and television industry.

Kelsey Farish, Media and Entertainment Lawyer

Kelsey is a media and entertainment lawyer, recognised as one of Europe’s foremost legal authorities on generative AI. She supports a variety of clients ranging from independent production companies through to global media broadcasters and streaming giants, as well as individual creators and performers. An intellectual property and contracts lawyer by background, Kelsey's specialism is advising on the intersection of publicity rights, copyright, and the use of GenAI such as deepfakes. She also offers expert advice on licensing, reputation management, privacy, advertising, and digital media technology. Kelsey regularly speaks at industry events and has appeared on multiple news programmes to discuss the challenges and opportunities presented by AI. Her research contributions appear in academic textbooks, peer-reviewed journals, and government policy publications.

How will the online event work?

This event will be live streamed via Zoom.us.

After the talk, there will be an opportunity for audience members to ask their questions to the panel by using the Q&A feature.

This event is for existing WFTV members only. By registering to attend a WFTV event, you comply with WFTV's Member Code of Conduct.

If you are not a member and would like to join, membership costs just £100 + VAT/yr , please click here or email admin@wftv.org.uk

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