The Art of the Pitch: Using Analytics for Producers

In this session, we’ll take time to discuss how the market is changing and how we can help collaborators feel more at ease when backing original stories. 

The workshop will be facilitated by Nigel Lopez-McBean and Elina Ashimbayeva of Narrative Muse, a company that specialises in audience analysis for underrepresented and mainstream groups. We’ll discuss what’s changed when pitching, what’s stayed the same, and whether additional information, such as audience data, can help. 

This is an opportunity for Producers like yourselves to share candidly what you think your projects and the sector need right now.

There will be an opportunity to ask Nigel and Elina questions during the last 15 minutes of the session.

Narrative Muse will be hosting a separate event for Writers and Directors on Monday 7th September

Event Schedule: