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The Path of the Influencer: Digital Talent with Gleam Futures

Thu, 13 Jul

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Online Webinar, via Zoom

WFTV members are invited to this online panel discussion exploring the path of the influencer and how many digital talents are using their platforms as a showreel for potential commissioners.

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The Path of the Influencer: Digital Talent with Gleam Futures
The Path of the Influencer: Digital Talent with Gleam Futures

Time & Location

13 Jul 2023, 18:30 – 19:30 BST

Online Webinar, via Zoom

About the Event

WFTV members are invited to this online panel discussion exploring the path of the influencer and how many digital talents are using their platforms as a showreel for potential commissioners.

The panel will include BBC’s The Great British Sewing Bee 2022 winner Annie Philips, Anna Whitehouse AKA ‘Mother Pukka’ and co-host of multi-award-winning podcast You Me & The Big C, Lauren Mahon.

Together, they will explore how traditional entertainment and media formats are being challenged by digital formats, along with the saturation of the podcast space by digital talent. They’ll also investigate how the relationship between digital talent and their followers can benefit TV and broadcast by looking into the way they’ve shaped their audiences.

The panel will be moderated by Head of Influencer Talent at Gleam Futures, Katie Ray. There will be an opportunity to ask the panel any questions during the final 15 minutes of the discussion.

Event Schedule:

18:25: Please join the webinar waiting room

18:30: In conversation with the panel

19:15: Attendee Q&A opens

19:30: Finish

About Gleam Futures:

Gleam works hard to be the most progressive talent management and talent-led marketing agency in the world. We engage with partners who want to make authentic connections with real people. We embrace creativity, champion unique and diverse perspectives, transcend social media and deliver positive change.

Annie Phillips Annie is a designer, creative and seamstress. Crowned winner of BBC’s ‘The Great British Sewing Bee’ 2022, Annie radiated her unique personal style, expressing her love for pattern and colour through vibrant designs. Her innovative craftsmanship in each challenge continually impressed the judges.

Sustainable and locally manufactured fabrics are at the core of Annie’s ethos as a designer. She looks to align with brands who share the same values and is inspired by the journey of fabrics used within sustainable brands and the stories they tell.

Anna Whitehouse AKA ‘Mother Pukka’ Anna Whitehouse is best known for her Flex Appeal movement that shone a blinding light on the need to implement flexible working across the UK, which was achieved this year. Having been included in The Independent’s ‘Most Influential Women’ list of 2023, Anna actively uses her platform as a positive force for good, to ignite change and speak up on subjects that most people are too afraid to.

Lauren Mahon

Lauren Mahon co-hosted renowned and multi award-winning BBC 5Live podcast ‘You Me & The Big C’. She relentlessly campaigns for cancer awareness and to bring about essential change through her charity collective GIRLvsCANCER. She was recently awarded an honorary doctorate in medical science by the Institute of Cancer Research London and 2019 saw her named on the BBC 100 Remarkable Women List.

Katie Ray Katie Ray is the Head of Influencer Talent at Gleam Futures, a digital talent management company who have worked with some of the biggest digital creators in the UK since 2010. They specialise in taking ‘digital first talent’, developing IP to transcend social, licensing, brands, speaking engagements, film and publishing, achieving over 40 Sunday Times Best Sellers to date.

Gleam have helped some of the UK’s biggest names in the industry including The Buckleys, Mrs Hinch, Zoe Sugg (Zoella) and Grace Victory.

Prior to Gleam, Katie was working in the Music industry, in particular as Head of Digital at Modest! Management where she established and grew the digital team, and was responsible for the digital presence, global strategy and community growth for the likes of One Direction, Little Mix and 5 Seconds of Summer. Katie started her career in Television working at Pinewood Studios and then went on to work on shows such as Parkinson, Top of The Pops, Later with Jobs Holland and SMTV/CDUK.

This event is for existing WFTV members only.

If you are not a member and would like to join, membership costs just £100 + VAT/yr , please click here or email admin@wftv.org.uk

At WFTV we’re really keen to ensure that all our events are accessible for everyone. So if you have any particular access needs, please can you let us know before an event and we will do our best to accommodate you. We would be grateful if you can give us as much notice as possible – please contact admin@wftv.org.uk

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