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Thu, 15 Apr


Online Meeting, via Zoom

Upskilling: The Art of the Trailer

In this interactive session, trailer editor and producer Fraser Bensted will be discussing the art of the trailer.

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Upskilling: The Art of the Trailer
Upskilling: The Art of the Trailer

Time & Location

15 Apr 2021, 18:00 – 19:00 BST

Online Meeting, via Zoom

About the Event

This event is now fully booked. To be added to the waitlist please email

Throughout April WFTV will be hosting a special event series on upskilling, with talks, workshops and 1-2-1 clinics designed to develop your skillset. From focused insights on different fields and roles in the industry to how you can best collaborate with others and, get the most out of your project, there’s something for everyone whichever stage of your career you’re at.

In this interactive session, trailer editor and producer Fraser Bensted will be discussing the art of the trailer, why it is an important tool in a film’s marketing strategy and how it can position a film in different commercial markets, providing case studies as examples.

Fraser will also be sharing the important rules of a good trailer, including the key creative, commercial and budget considerations to keep in mind with your project.

There will also be time during the talk for members to have their questions answered by Fraser.

Fraser Bensted, Trailer Editor and Producer

Fraser began his career twenty five years ago, rapidly becoming a successful and respected trailer editor and winning a Golden Trailer Award for his international trailer for Billy Elliot.

More recently, he has extended his career by becoming a highly regarded trailer producer, specialising particularly in the independent sector. Working out of London and Amsterdam with sales agents, distributors and producers across Europe, he has overseen successful and creatively original campaigns for a wide range of acclaimed films, including Slumdog Millionaire, Searching for Sugar Man, Hunger and Instinct.

Event Schedule:

17:55: Please join the meeting waiting room

18:00: Talk by Fraser Bensted

18:45: Attendee Q&A opens

19:00: Finish

How will the online event work?

This event will be live streamed via Viewing details will be sent via your confirmation.

This session will be taking place as a Zoom meeting. Participants will have the option to switch their cameras on and unmute themselves.

This event is for existing WFTV members only.

Members please log-in to your account and sign up below this listing.

If you are not a member and would like to join, membership costs just £100 + VAT/yr , please click here or email

At WFTV we’re really keen to ensure that all our events are accessible for everyone. So if you have any particular access needs, please can you let us know before an event and we will do our best to accommodate you. We would be grateful if you can give us as much notice as possible – please contact


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