Tue, 18 May | Online event, Webinar

Writers’ Group: Pitching TV and Radio Ideas - A Practical Guide from Producer and Head of Development Justine Potter

Registration is Closed
Writers’ Group: Pitching TV and Radio Ideas - A Practical Guide from Producer and Head of Development Justine Potter

Time & Location

18 May, 18:30 – 19:30 BST
Online event, Webinar

About the Event

For this month’s writers’ group, host Christina Pickworth will be in conversation with producer and head of development Justine Potter, offering a practical guide to pitching TV and radio ideas to production companies and broadcasters.

This session will cover what you need (and what you don’t need) in a paper pitch treatment, how to make initial introductions, what production companies and broadcasters will expect of a face-to-face meeting and how to make sure you're prepared. 

There will also be an opportunity for questions about the pitching requirements and processes.

Justine Potter is a producer and head of development for TV and Radio.

Working across drama, comedy and children's, she is often the key contact between the writer, the production company and the broadcaster. It is her job to find content and support writers to shape their ideas into a saleable pitch, script and series. Once a broadcaster has an idea, she works with writers to develop and edit scripts right up until the production crew start filming.

Justine works with broadcasters including BBC, ITV, Channel 4, Channel 5 and Sky in the UK as well as American and European broadcasters and for indies including Red Productions, LA Productions, Savvy Productions and Can Can Productions. She also previously ran BBC Writersroom North, giving many writers their first breaks into scripted commissions.


Christina Pickworth is an Agent for Imagine Talent.

Christina is an agent for writers and directors at a small, bespoke agency Imagine Talent, with a list that focuses on emerging talent and female voices. Christina has written feature films, consulted for production companies and financiers, and freelanced at United Agents, as well as spending several years working in film development finance for a fund that invested in 300 British film projects over three years. Christina has previously sat on the selection committee for the BAFTA Rocliffe screenwriting competitions.

Event Schedule:

18:25: Please join webinar

18:30-19:15: Christina Pickworth in conversation with Justine Potter

19:15-19:30: Audience Q&A

19:30: Finish

How will the online event work?

This event will be live streamed via Zoom.us as a webinar. Viewing details will be sent via your email confirmation.

Attendees won’t be visible and will be muted throughout the session. After the talk, there will be an opportunity for audience members to ask their questions by using the Q&A feature.

This event is for existing WFTV members only.

Members please log-in to your account and sign up below this listing.

If you are not a member and would like to join, membership costs just £100 + VAT/yr , please click here or email admin@wftv.org.uk

At WFTV we’re really keen to ensure that all our events are accessible for everyone. So if you have any particular access needs, please can you let us know before an event and we will do our best to accommodate you. We would be grateful if you can give us as much notice as possible – please contact admin@wftv.org.uk


  • 1 hour

    Writers’ Group: Pitching TV and Radio Ideas - A Practical Guide from Producer and Head of Development Justine Potter

    Online, webinar
  • WFTV Member